I was scrolling through Instagram the other day… You know how we do…
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And a gal jumped into my DM‘s that I had met on a group coaching call the week prior. We started chatting and she was absolutely delightful…
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She was interested in how I could help her bring clarity to her offerings since she has been building an Instagram presence, but hasn’t really figured out how to monetize it.
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I checked out her Instagram… You know… Because that’s what we do…

And I loved what she was showing. She’s in the motherhood space and is all about teaching mamas how to travel and enjoy traveling with their kids more.
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I absolutely loved what she was doing… But I couldn’t for the life of me figure out what her name was. 😳
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It wasn’t in her bio.🧐
It wasn’t in any of her content.😣
And it took me about five minutes searching on her website before I found it in the about me page what her actual name is.🤦‍♀️
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So we hopped on a strategy call to see how I could help her and the very first thing I said was “let’s make sure people know your name“.
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Because like in all other marketing… You can’t assume people know… You have to tell them… Simply, clearly, quickly.
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When you’re building a personal brand and you’re using a social media platform like Instagram to create a connection. It’s so important to look from an outsider’s perspective at what you’re putting out there and then making sure even the simplest things like “what your name is”, out there and obvious.
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So friend, where is your name in your business and specifically your bio?? Are people looking around liking what you’re saying but wondering what they should be calling you?
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Don’t make that social media mistake! Remember. Human first. Always.

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