I went to art school where they taught us about lighting, photography and all things visual, but the business side of the equation was greatly overlooked.
Needless to say, running this business has been a trial by fire as I learned, tweaked, fixed and tried new things.
I always have a book on marketing, sales, branding or productivity by my bed and a constant stream of biz podcasts playing while I'm editing. I am a sponge when it comes to learning new things.
I've spent 13 years studying people and how they interact. I watch so that I can understand what makes people buy from one company over another. I've taken a winding path to where I am. Each experience helping me understand what people connect with. And how I can share my knowledge and passion to help others grow in business as well.
Sharing the tips and tricks I've learned to grow my business as well as helping others understand how important our visual stories are is what I really love. This understanding of people is why I've been such a strong wedding photographer. I'm always watching and anticipating the story of a wedding day. It also is what draws me so strongly to branding photography. Helping convey a visual story and values to your clients in the quickest way possible helps elevate your brand and your business.
Oreos, mismatched socks and malopropism... Time to reveal a few of my obsessions. See anything we have in common?