Small Business Branding Photography Spotlight
Do you ever hop onto social media and instantly get overwhelmed with all the options and just how to stay on top of it all?
In addition to running the part of your business that you actually enjoy doing, social media can be an entire job on its own. And it can be overwhelming.
It’s really not a shock then, how so many small businesses are drowning. They don’t know what to do or how to do the things you need to do to be present on social.
Jerry Potter saw this struggle and wanted to help small business owners take control of their social media. He teaches them in little bursts via Youtube. Overnight Five Minute Social Media was born.
Jerry’s an online marketer who decided to start a youtube channel to teach small businesses like you and me how to set up and run our social media accounts. All done in 5-minute videos.
Five Minute Social Media is where I turn when I just don’t quite get how to do something on social, or a new option or feature drops and I don’t get it … IGTV anyone?
Jerry’s main focus right now is his Youtube channel, and he has goals of growing his business in offerings and options soon. So he knew he needed a branding photographer. We went in with a plan for capturing images that included options for his growth as well as his current need.
Our 1/2 day branding photography shoot covered:
- lifestyle / city images
- behind the scenes of video recording
- behind the scenes of podcasting or doing a live broadcast or coaching session.
- details of his branding for good social media posts
- Jerry auctioneering
- images of jerry on white on the right side of the image so that he can use them for his Youtube cover syills along with his branding.
- Jerry with a white background with different expressions and options with him pointing at different areas of white space (that would have added text in post)
- Multiple outfits so that the same idea could be used for different posts, making it look as if the images come from multiple time frames.
We mostly shot in studio with a clean white background that gives him options to use the images as his Youtube channel image slides. We added in lifestyle images as well. The great thing about being in Capitol Hill, is that we headed outside and had an abundance of visual options from street side, to coffee shop and more to shoot the lifestyle portion of his images.
I love his main bullet point on his website. We can all relate, right?
Great social media that takes MINUTES, not HOURS, because you are busy AF.
We included multiple outfits so that we could get the same type of images with different looks.
This made his images work longer for him on platforms like Instagram. You don’t want to have all your images on repeat looking like they came from the same shoot.
The secret is, they CAN be from the same shoot… you just need some outfit changes to make the images work longer!
The image below where Jerry is pointing to the left is great for digital marketing where you can go in and add text to convey your message after the point. Having images like this gives you endless options that can be changed in post.
Our goal for Five Minute Social Media was to create a variety of on brand images that would be useful among all the channels he grows his business with.
You can check out his youtube channel Five Minute Social Media to see how he’s used these images in his Youtube videos, and you can hop over to his website to see how he’s used the images to create the know, like and trust feeling the moment you land on his website.
We finished with final image delivery for Jerry to use to market and grow his business.
I’d highly recommend hopping over to his Youtube channel and learning more. Or talk to Jerry himself in his great free Facebook group helping folks just like you to grow your social media marketing: Five Minute Social Media Facebook Group.