How are you attracting clients into your business daily?
Your business needs daily traffic and interest to be successful. But it’s not just getting people to your website to see details of your services. This not enough to actually make people excited to work with you. It’s like the minimum requirement for interest, not the prize at the door. But most coaches struggle with understanding how to actually grab this attention.
Here are 4 ways to attract clients to your business and your website regularly.
- Tell Stories
Humans love stories, and we relate more to a story than stats or being told something. - Share your Personality
People want to work with people. So share the things you love, the things you hate and the things that make you laugh. The right people will align and want to hear more. Like magic - Client Experience
How can you under-promise and over-deliver? There’s nothing better than having your clients sing your praises to the world… and you do that by creating a kick-ass experience that they are loving. It doesn’t have to be huge. Even delivering on your service earlier than they were expecting is enough to add magic! - Lead with Value
Don’t keep all your amazing expertise behind a pay wall friend. If you want people to find you, create content that answers the questions they have BEFORE they are ready to hire you. So that when they are ready to hire you, you’ve already given them massive value and they think of you above all the rest.
You can do this through all your different marketing avenues. Then make sure your website is sharing the same message. Your website is continuing on the conversation, because if it does not, the dissonance will make a potential client stop in their tracks.
At the end of the day, this is all done by honing what you talk about and how you talk about it in your business. The clearer you are about who you help and how, as well as the more personality you share, the more you will bring in leads that are truly excited to work with you.
So take a look at your marketing, and take a look at your website. Is there personality? Do you show up in both places? Do they have a reason to pay attention?
If not, this is where you start making changes. If you’d like help with understanding how your website is being seen by your ideal client, check out our Brand Audit. Because if the website doesn’t convert, then none of your marketing efforts will work!
