Your Personal Brand Strategist

What I Believe

Twenty years of this work all rolls up to the same set of beliefs.
This is the ground I build from, and the ground I’ll be asking you to build from too.

I believe the most powerful personal brand isn’t manufactured. It’s uncovered.

I believe you are the differentiator.
Not your niche. Not your framework. Not your certifications.

I believe people choose experts and operators they trust; not simply
the ones with the best credentials.

I believe trust begins long before someone books a call.

I believe clarity creates confidence.
Confidence creates consistency.
Consistency creates connection.

I believe content isn’t difficult because you lack ideas. It’s difficult
when you haven’t uncovered what truly matters to your audience.

I believe marketing should fit the human and not force the human to fit the marketing.

I believe visibility isn’t about being everywhere. It’s about being remembered for the right things.

I believe your website shouldn’t convince people to buy.
It should help them understand who you are, what makes you different, and why they’re already in the right place.

I believe your stories aren’t distractions from your expertise.
They’re the proof of it.

I believe the strongest brands are built from the brand up.

Because when you’re clear on what makes you different, everything else gets easier.

Hey, I'm Becca.

I'm Reputation obsessed lover of Oreos and all things warm.

For twenty years I’ve been studying the same thing under different job titles. Started as a wedding photographer, then brand photography, brand strategy and now personal brand strategy.

It took me over 10 years before I understood the value of building a personal brand, and I’ve been helping people lean in and cultivate their personal brand for nearly a decade now.

Your personal brand is just your reputation, and how well you cultivate the feeling of connection through what you put online and the person consuming it.

Most will say that means you have to be a personality on social media, and I disagree. Your personal brand is about all the ways you show up online (even if it isn’t social media) . Social is the most popular, but for those who loath the song and dance… you still will benefit from your personal brand outside of the talking head reals.

If you are an expert or an operator you will benefit from your personal brand. Because people connect with people. And your personal brand is just your chosen way of showing the human through the portal of the internet.

People connect with you before they trust what you sell. And you’re selling a service that is deeply connected to how you show up. So your personal brand is the most important thing you can focus on to grow your business online.

I am living proof. As I’ve pivoted my offer and my service over 5 times in the past 20 years, and people stick with me for the ride. Because they are invested with me and trust me. Even with a tiny social media presence (on purpose), my personal brand brings me clients I love. I want that for you too.

I always have a book on marketing, sales, branding and psychology by my bed and a constant stream of biz podcasts playing while I’m editing. I am a sponge when it comes to learning new things, and I’m always sharing what I’m learning with my clients so that you can benefit from it too.

Daily, I juggle that elusive “work/life balance” as a business owner of multiple businesses, a mom to two kids who are growing up way too fast… and somehow keep figuring out what to have for dinner every night (but if someone could make that last part not my sitch… I’d be in love).

I use ample amounts of coffee, beer and Oreos to cope with #allthethings I have to do on a daily basis and am at that stage in life where I happily crawl into bed at 9pm.

My Job is to Help You show up confidently as you.

So here I am. Your personal brand strategist here to help you discover what parts of you you want to share online to build a brand people love.

Ready to sound like you again?

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The Brand Voice Workbook

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