Website Messaging Audit•For Coaches & Consultants
So why isn’t it bringing in clients?
Because “looks fine” was never the job.
Somewhere on that site, the right people are landing, skimming for eight seconds, and leaving without ever realizing you’re exactly who they’ve been looking for.
I’ll go through your website line by line and show you exactly where your message is losing them — and what to say instead. Video walkthrough + fix-first roadmap, delivered in 7 days.
$497 • Credits toward your Messaging Compass
Sound Familiar?
The Part Nobody Tells You
Almost everyone does. You needed a website to be “a real business,” so you built one — before you’d nailed down who exactly you help, what makes you different, and why someone should pick you over the coach one scroll down.
So the site got filled with words that are true but empty. “Transformational coaching.” “Unlock your potential.” “Live your best life.” Polished, professional… and completely interchangeable.
Your best clients are passing because they aren’t sure what solution you offer, why to choose you, and who you even are.
That’s what this audit uncovers. Not typos or font choices. The gap in your messaging that will actually convert them from viewer to buyer.
What I’m Looking For
North
01Who
Do the right people see themselves?
Within seconds, does your ideal client think “oh, that’s me”? Or does your site greet everyone warmly and no one specifically?
West
03Story
Is there a human in here?
Trust is built through story, not credentials. Where are you actually visible — and where are you hiding behind “professional”?
East
02Why You
Is there a reason to pick you?
What makes someone choose you over every other coach with a nice website and a certification? If your differentiator isn’t on the page, it doesn’t exist.
South
04Clear Problem / Solution
Can they tell what you fix?
Does your site name the problem your client is actually feeling — in their words, not coach-speak — and make your solution the obvious path out? If they can’t tell what you fix, they can’t hire you to fix it.
If your website misses any of the four points, no amount of traffic, SEO, or redesigning will fix your inquiries.
That’s not opinion — that’s the pattern across every audit I’ve done.
The Deliverables
01Video Walkthrough
Me, going through your site page by page, through your best client’s eyes. Where I’d stop reading. Where I got lost. Where you disappeared. You’ll never un-see it — in the best way.
02Fix-First Roadmap
Every issue found, prioritized: fix this first, then this, here’s why. Specific enough to hand to a copywriter, a VA, or your AI. No vague “add more personality” notes.
03The Words You’re Missing
For the biggest gaps, I’ll show you the direction — including the language your ideal clients actually use, pulled from how real coaching clients talk about their problems.
The Process
Step 01
Fill out a short intake so I know your business, your audience, and what you're trying to fix. Takes about 5 minutes.
Step 02
Line by line, all 4 Compass Points, every core page — home, about, services, contact (up to 5 pages).
Step 03
Within 7 days, you get a full audit doc, a Loom walkthrough, and a prioritized fix list your team (or you) can act on immediately.
Delivered to your inbox within 7 days.
Is This You?
She somehow sees you better than you see yourself.
Becca has a way to cut straight to the heart of what you need. She sees the bigger picture and gets you out of marketing overwhelm and into clarity quick. She somehow sees you better than you see yourself.
— Krystal
Becca knows how to look at what you do and just make it make sense to your customer. She's so good at seeing the big picture when you're too close to your own problem and mapping out something that feels completely understandable and doable. I can't recommend her enough.
— Jen
Your Auditor
I'm a messaging strategist for coaches and consultants. I've spent my career figuring out why people choose one business over another — I started as a wedding photographer who got picked over cheaper competitors because of personality and message, now helping coaches get chosen for who they actually are.
I've looked at hundreds of websites owned by brilliant people who had somehow written themselves out of their own marketing. Finding you in there — and getting you back on the page — is my favorite thing.
Investment
$497
Credits toward your Messaging Compass for 60 days
The audit finds the gaps; the Compass rebuilds the message. Start small, upgrade if you want.
Audit My WebsiteFAQ
The stuff you’d ask on a call — answered here instead.
No. I’m not hunting typos or polishing sentences. I’m auditing what your site SAYS — who it speaks to, why you, where the trust gaps are. Message level, not sentence level.
No — and that’s on purpose. You get the diagnosis and the directions; you (or your copywriter, or your AI with my notes) do the writing. You stay the voice of your business. I just make sure it’s actually YOUR voice.
Please don’t. The audit is most valuable BEFORE you rebuild — so you’re not paying a designer to make the wrong message prettier. Message first, then design.
Then you’ll get a shorter roadmap and we’ll both know fast. There’s no website too messy — the worse it is, the more the audit saves you.
Any. Squarespace, WordPress, Showit, Wix, Framer — I’m auditing the words, not the tech.
Free reviews are 10 generic minutes and a pitch. This is a paid, prioritized, four-bearing diagnosis with no pitch attached — and if you do go deeper, the fee credits anyway.
You implement — most clients fix the top items themselves within a couple weeks. If you realize the gaps run deeper than the website, your audit credits toward the Messaging Compass, the 1:1 intensive where we rebuild your whole message from the ground up.
Credits toward the Messaging Compass • Delivered in 7 days