Brand Compass
A 1:1 brand strategy intensive for established coaches and consultants tired of sounding like everyone else.
You've built the website and created the content, but you skipped out on building your brand and voice. Which is why none of the tactics are working.
It's time the market sees the real you.
After we're done, your website will be unmistakably you, you'll have dynamic stories and messaging, and an AI employee you keep forever.
We max out at four Compass clients a month. Don't wait!
"Becca has a way to cut straight to the heart of what you need. She sees the bigger picture and gets you out of marketing overwhelm and into clarity quick. She somehow sees you better than you see yourself."
Referrals come in warm and ready to hire. But the gal off of Instagram doesn't have that warm intro.
Now that you're growing beyond just referrals, it's time your messaging did its job.
This isn't a traffic problem. It's an articulation problem.
You're ready to scale and grow your business.
Ready for this online marketing thing to start earning its keep.
But you don't know what to say.
Or how to say it.
It's hard to see yourself as another sees you.
Let's hone that skill so you know how to show up online and build your brand.
How It Works
Our Brand Compass is a 1:1 brand strategy intensive. Where you walk away with a deeper understanding of how to show up, and where to implement it today.
One call to dig in. Stories, offers, patterns, the parts you've stopped noticing.
One call where I walk you through everything we built — strategy, language, and system.
We check what drifted, where the voice slipped, where the implementation didn't quite hold.
You walk away with the strategy, the language, and the system to run it.
The AI Employee
Before Compass
Writing anything new meant three options.
Pay a copywriter $500. Block three hours and force yourself through it. Or stare at a template kit that smells like someone else's brand.
Now
Your AI employee already knows you.
A Tuesday nurture email needs to go out. A sales page section needs rewriting. A landing page needs to spin up by Friday.
You open the chat. Say what the piece is for. The first draft comes back sounding like something you'd write on a good day.
Nurture emails. Launch pages. The DMs you have to answer at 10pm. Podcast descriptions. Instagram captions.
All of it on brand. Ready to tweak. Not starting from scratch.
The one teammate who never forgets how you sound.
After we're done, your website will be unmistakably you. Your next launch, your next pivot, your next content push. You move.
Case Study
Ron's live site · thealteracollective.com
A career transformation coach came to me after his website had been written with ChatGPT and shaped by a business coach. Polished. Not him.
His background is the kind his ideal clients recognize instantly. Investment analyst. Michigan MBA. BCG. Capital One executive. Then a quiet exit to build something that fit how he was wired.
His ideal client is the analytical skeptic who won't trust a process until they trust the person running it.
The ProblemHis brand looked polished at a glance. It didn't sway anyone. The message was flat.
The WorkWe went looking for the sensory texture of what he'd lived. The moments he'd described in conversation that never made it to the page. Then we rebuilt the messaging architecture around what we found.
— Same client. Same offer. Two different voices. —
Are you tired of a job that doesn't align with your purpose? Our proven framework helps you discover meaningful work and build a career you love.
"If it were that easy, you would be waking up on Monday mornings feeling on top of the world. Instead, you don't want to get out of bed. When you do get up, you're rushing so you aren't late to work, but stroll in 30 minutes late anyway, and couldn't care less. When you go home after a day of meetings and deliverables, you don't have the energy to go to the gym or make dinner, you just want to numb out with Netflix. On your very big TV, in your very nice home. Your job does have some benefits, after all."
His site now carries the texture of him. His ideal client reads a few paragraphs and feels seen in a way a template could never deliver.
Invested in him before they ever book a call.
What You Walk Away With
Language. Positioning. The one thing to be known for.
Strategy in a Google Doc dies in a Google Doc. These are the tools that keep it alive.
Most strategy gets built and quietly stops getting used. Sixty days after delivery, we audit your home, offer, and about pages. What's drifted. Where the voice slipped. Where the implementation didn't quite hold.
This is why the strategy stays strategy. Not a document you forget about by March.
We max out at four Compass clients a month. Don't wait!
What It Costs
$4,500
Pay in full, or two payments of $2,250 — one at booking, one at completion.
After Compass, your website sounds unmistakably like you. New prospects who've never met you understand what you do and why it matters within the first scroll. Your business runs on a brand that can carry you past the ceiling of your referral list.
Your Strategist
Brand strategist for referral-grown experts.
I've been an entrepreneur since 2005. A few chapters to get here.
I started as a wedding photographer. Couldn't figure out why people kept choosing cheaper competitors. Finally learned that personality and messaging beat pretty photos every time.
I named my packages after Oreos during a brutal pricing spiral. The Oreos turned out to be the thing clients remembered. People started seeking me out by name.
That accident was the beginning of the actual work.
Brand photography. Coaching. Running an agency. After COVID, I put the camera down for good.
Every chapter was really the same chapter. Finding what makes someone worth referring. Showing it back to them until they can see it too.
That's what Compass is.
You bring me a pile of stories, offers, and things you're weirdly good at but have stopped noticing. I find the thread underneath and we build the framework meant for your business and your brand.
PNW based, surviving two teens with coffee, oreos, beer, and lizarding in the sun.
Fit Check
But it does include finally sounding like you and building a brand that brings in clients without a referral.
Book a Discovery Call →Questions
No. This is brand strategy. The foundation underneath whatever you write next.
Once your positioning, stories, and the one thing you're prepared to own are clear, your copy finally lands.
Most brand work hands you a document and leaves you to translate it alone.
This gets built with you, from what already exists in your business. It sounds like you from day one.
That happens when the work is done to you instead of with you.
You nod, you get a doc, six months later you're not using it. Compass is built around your business, which is why it keeps getting used.
Compared to a positioning consultant plus brand copywriter plus content strategist plus someone to figure out the AI side? About half.
Priced for the person who's done piecing it together.
No. The audit is the website portion of discovery.
Your $197 credits toward the engagement for 60 days.
No. We focus on voice, story, and positioning first.
If visuals aren't aligned with the message we build, we'll flag what needs to shift.
You share your details. We run an audit.
Strategy call usually within a week. Final deliverables the week after that.
We max out at four Compass clients a month. Don't wait!
If you've been nodding along, it's time we chat.
Book a Discovery Call →Have some questions before booking a call? DM me.