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From the Brand Up — Is It Right For You?

You’ve been in business two, three, five years. You’re good at what you do. Your clients love you. Referrals keep the lights on.

But if a stranger landed on your website tomorrow, would they know it was you behind the business? Or would they just see your offer?

That’s the gap I built From the Brand Up to close.

Most coaches and consultants I work with don’t think they have a messaging problem. They think they need better content, a tighter niche, or a redesigned website. They’ve been told to niche down and post consistently for so long they’ve forgotten there was ever another option.

Here’s what’s actually happening: you’ve built your brand around your framework and left yourself out of it. Your marketing could belong to anyone in your niche. And your ideal client can’t feel the difference between you and everyone else who does what you do — because there isn’t one on the page.

What From the Brand Up Actually Is

From the Brand Up is a 6-week group cohort for coaches and consultants who are done being functionally anonymous in their own marketing. Eight to ten people, heavy on live hot seats, light on passive content.

You leave with a complete personal brand system — your story, your voice, your ideal client portrait, your bio, your “aha” moment — plus the Claude project setup that keeps every future piece of content sounding like you.

The Details

  • 6 weeks · 8–10 people max
  • Live hot-seat sessions (no passive video course)
  • Fall 2026 beta cohort: Oct 13 – Nov 24
  • Beta price: $697 (Cohort 2 launches Spring 2027 at $1,497)
  • Enrollment opens Sept 8

Is It Right For You?

If you’ve been building on referrals and hitting a ceiling, if your website has been redone three times and still doesn’t sell you, if you can feel that you’re the differentiator but can’t get it onto the page — yes.

Get on the waitlist at fromthebrandup.com — waitlist gets first access, beta pricing, and the 10 seats before anyone else.


Updated July 2026 to reflect the current From the Brand Up program — new format, dates, pricing, and waitlist.

Hey! I’m Becca, I’m a messaging strategist for coaches and consultants. Which means that I love all the geeky business stuff that makes your eyes gloss over. I’m here to help you learn how to align your messaging and your impact so that your marketing brings in more clients.

Connect with Becca:

Becca Ellison Business Coach and brand strategist

Hey! I’m Becca, I’m a messaging strategist for coaches and consultants. Which means that I love all the geeky business stuff that makes your eyes gloss over. I’m here to help you learn how to align your messaging and your impact so that your marketing brings in more clients.

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