While it’s only October, you should be planning for the holidays and how your business will succeed during these months.
As we get closer to the holidays, people turn to Google to start searching for ideas on all sorts of things. They plan parties, look for decor, look for presents, search recipes, and, of course, shopping.
You can get in front of these new people, and get onto their radar is by blogging.
It’s extremely powerful to use content marketing via blogging as a way to market your business.
Let’s be real… blogging is a long game. But it’s worth the time and effort for your marketing efforts.
You provide info and education and help people learn new things that make them better. If you do it right, you can get clients for life. So while it takes a lot of time and effort, it pays off in dividends. The holiday season is a great time time to do this!
Here is a list of great holiday blog topics to get you started!
Here are 8 Holiday Blog Topics . Grab them and create your own blog posts!
A Roundup of your favorite local shops (okay to include your own if you want)
X Unique gift ideas for him/her/son/daughter/mother/daughter. (which ever may fit better with your client demographic! )
How my family spends the holidays
What the holidays mean to me
My favorite [specific holiday] traditions
Favorite Fall family outings
Favorite family tradition I look forward to every year
5 things you can’t live without during the holiday seasons
Holiday blogging is a great way to connect with your clients on a personal level. It shouldn’t all be about selling.
I challenge you to show more about the person behind the business. People buy from people. If you want them to see you as a person, and not only a business, this is the best (and least expensive!) way to do it.
The amazing thing about blogging is that once it’s done, you’ll see the benefits for years to come as that article will always be floating around on Google!
When you share your story, you connect more with the people reading the article, and they will more likely become your clients.
The key is to think more about what your ideal client has interest in during this season of their life. How can you relate to it while staying authentic to your own brand?
Remember, blog posts don’t have to specifically tie to what you sell or what you do. They need to connect with something your ideal client connects with so they feel like you are kindred spirits.
Be a person first and connect on a personal level. If that potential client doesn’t need your product or service at that moment, you’ve won their attention. If you’ve done it well, they will come back and they may be ready to buy the next time.
They say it takes 7 touch points of your brand before a potential client will buy from you.
If you have an email list, it’s a great idea to have an opt-in to entice the visitor to give you their email. Then you end up with the control of landing in their inbox and staying top of mind!
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Now tell me, what ideas are you thinking up of how to connect with your ideal client this holiday season?