Your brand needs a solid foundation to thrive. We'll work together to
By defining your brand's core values, mission, and unique selling points, we'll create a strong foundation that will guide your brand strategy and resonate with your target audience.
We'll dive deep into understanding your target audience, their desires, pain points, and motivations. By pinpointing your ideal client and understanding their actual desires, you'll finally start to see why your current messaging is missing the mark... and why nothing is really working yet. When done right, this process gains invaluable insights that will guide your brand strategy and ensure you're speaking directly to those who resonate with your offerings in a way they actually want to listen to you.
Crafting a compelling message is key to connecting with your audience. We'll work together to refine your brand voice and develop a clear, concise, and impactful message that shares your personality. People will start telling you that your writing sounds like YOU! And creating content and messaging for your business will stop feeling like you are an imposter.
Visuals play a crucial role in brand perception. You will finally understand the psychology behind the colors of your brand. And how you can alter how someone is feeling about working with you just by your color choice. We'll make sure your font choice, design aesthetic and all is built to not only reflect what you love... but attract your clients at the same time (DOUBLE STUFF WIN!!)
Once we are done, you can stop fretting that your "brand" is off and wanting to completely rebrand every 18 months 🧐. Because your brand choices are now intentional and strategic.
Every great brand has a story. We'll help you uncover and bring to life the authentic story behind your business, one that engages your audience and builds an emotional connection. Your brand story is a powerful tool that sets you apart from the competition and makes you more human and relatable!
Let's be real. Content is a major part of attracting clients. Especially if you are running an online service biz. Your content is the backbone of your brand communication. We'll develop a content strategy that aligns with your brand voice, engages your dream client and drives meaningful engagement. From blog posts and social media content to email campaigns and beyond, your content will be strategic, compelling, and purposeful. And you'll finally understand why you are creating what you are creating!
The Brand Strategy package is designed to make you stand out, attract your ideal clients, and help you achieve your business goals.
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10 years ago, I was a photographer drowning in ill-fitting clients who only cared about getting the lowest price. It was exhausting.
Until I learned the value of building a unique personal brand to grab the attention of the kind of clients I truly loved working with. It completely transformed my business and suddenly, I was swimming in dream clients.
Now I’m a branding coach + strategist who helps online service-based businesses like yours intentionally craft your brand so you can build a profitable business with kick-ass clients (without it taking over your life).
Together, we’ll strategize exactly how to position your business in your market to attract a steady stream of dream clients. After working with me, you’ll know what to talk about, why you’re talking about it, and how to create content that drives customers to your door.
I used to be exactly where you are right now
Together, we’ll chart a path straight to the business of your dreams.